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document.write('<li class="rss_item"><a class="rss_item" href="http://www.adverblog.com/archives/004125.htm"  target="_self">Adidas storytelling for a jersey</a>');
document.write('<br /><p>Since I work for Nike, I\'m surely not in the best position to judge Adidas work but, as you know, my editorial line focuses on showcasing great digital creativity in a objective way with a personal touch. Nike and Adidas approach football communication in a very different way so I\'m not going into strategic nor brand discussion. I\'m posting about <a href=\"http://www.adidas.com/campaigns/adidasdfb/content/\" target=\"_blank\">Adidas Football Teamgeist</a> project simply because I was impressed by the quality of the project.</p>  <div align=\"center\"><img alt=\"adi_teamgeist01.jpg\" src=\"http://www.adverblog.com/archives/img/adi_teamgeist01.jpg\" width=\"480\" height=\"268\" /></div>  <p>It\'s an impressive digital production to tell the story of the German National team shirt and of course, drive replicas\' sales on the way to WC10.</p>');
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document.write('<li class="rss_item"><a class="rss_item" href="http://www.adverblog.com/archives/004124.htm"  target="_self">Converse: buy, make play</a>');
document.write('<br /><p>Converse has recently launched a <a href=\"http://www.converse.com\" target=\"_blank\">new brand website</a> with ecommerce fully \"embedded\" in the experience. Navigation it\'s pretty straightforward: buy, make or play. The first option is to buy in-line product, the second is to customise your shoes and the third is to be (slightly) entertained by the brand.</p>  <div align=\"center\"><img alt=\"converse_ecomm12.jpg\" src=\"http://www.adverblog.com/archives/img/converse_ecomm12.jpg\" width=\"480\" height=\"306\" /></div> ');
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document.write('<li class="rss_item"><a class="rss_item" href="http://www.adverblog.com/archives/004123.htm"  target="_self">Toshiba Space Chair</a>');
document.write('<br /><p>Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras. I love the very end of the clip - freaked me out :)</p>  <div align=\"center\"><object width=\"480\" height=\"295\"><param name=\"movie\" value=\"http://www.youtube.com/v/k6PSbUl_68k&hl=it_IT&fs=1&\"></param><param name=\"allowFullScreen\" value=\"true\"></param><param name=\"allowscriptaccess\" value=\"always\"></param><embed src=\"http://www.youtube.com/v/k6PSbUl_68k&hl=it_IT&fs=1&\" type=\"application/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"480\" height=\"295\"></embed></object></div>');
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document.write('<li class="rss_item"><a class="rss_item" href="http://www.adverblog.com/archives/004122.htm"  target="_self">Hit the bitch</a>');
document.write('<br /><p>Sorry for the strong language, but this is the title of a <a href=\"http://www.hitthebitch.dk/\">new social campaign from Denmark</a>. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that you want to go all the way through, which make you feel like a 100% idiot once finished. But the message, even though it\'s in Danish, is very clear.</p>  <p><a href=\"http://www.hitthebitch.dk/\"><br /> <img alt=\"Schermafbeelding 2009-11-16 om 20.54.28.png\" src=\"http://www.adverblog.com/archives/Schermafbeelding%202009-11-16%20om%2020.54.28.png\" width=\"500\" height=\"344\" /></a><br /> </p>');
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document.write('<li class="rss_item"><a class="rss_item" href="http://www.adverblog.com/archives/004121.htm"  target="_self"> Housekeeping goes social (and mobile)</a>');
document.write('<br /><p>Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. I was quite doubtful when I received an email from Tide PR people promoting \"The Tide Stain Brain\". But I was wrong, the insight the used and the service they want to provide is pretty good: a guide to stain removal, an application that helps consumers finding and sharing solutions for stains.</p>  <div align=\"center\"><img alt=\"stain.png\" src=\"http://www.adverblog.com/archives/img/stain.png\" width=\"226\" height=\"393\" /></div>  <p>If you don\'t have an iPhone you can still check out the <a href=\"http://www.tide.com/en-US/stains/top-stains.jspx\" target=\"_blank\">online version</a> of the app, not as since, but probably as useful.</p>');
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